01
Gain visibility
Make it easier for the right people to discover your business through search and relevant campaigns.
Digital acquisition & growth consultant · Antananarivo
From visibility to qualified opportunities.
I help businesses build measurable acquisition strategies across SEO, Google Ads and Meta Ads, with conversion and analytics built in.
STRATEGY + SEARCH + PERFORMANCE
01 / DIGITAL STRATEGY
SEO · ADS · ANALYTICS · CRO
SCROLL TO EXPLORE ↓
Projects I have worked on
What I bring to the table
Acquisition works better when every step connects.
Nine years across agencies, international programs and consulting have shaped a practical approach: attract the right audience, understand its journey and improve what turns interest into leads.
Your goal
Start with the outcome you want to improve.
02
Get qualified leads
Connect the channel, message and landing experience so interest becomes a useful conversation.
03
Improve conversion
Use measurement and focused changes to find where the journey can work harder.
Expertise
From discovery to conversion, one clear strategy.
01 / ORGANIC
SEO & organic visibility
Keyword strategy, technical and on-page optimization, and local search help the right people find your business.
02 / ACQUISITION
Google & Meta Ads
Campaign strategy, setup and optimization guided by lead quality, acquisition cost and business goals.
03 / INSIGHT
Tracking & conversion
Analytics, reporting and landing-page analysis reveal where prospects drop off and where to improve.
04 / SYSTEMS
CRM & automation
Email journeys, CRM workflows and thoughtful automation help maintain timely, relevant follow-up.
How we work
A practical path from audit to action.
01
Understand
Assess the audience, current campaigns, website and measurement setup.
02
Prioritize
Choose the channels and improvements most relevant to your goals.
03
Improve
Launch, report on outcomes and refine the journey over time.
In conversation
Get to know the perspective behind the work.
Watch the featured video. The player loads only when you choose to watch.
SITRAKARATSIMBA.
Playing this video connects to YouTube.Watch directly on YouTube
PERSON / PERSPECTIVE
SR.
About Sitraka
Experience across channels. Focus on your next step.
I’m Sitraka Ratsimba, a digital acquisition and growth marketing consultant based in Antananarivo. Over nine years, I’ve worked across SEO, paid media, lead generation and analytics in agency, international development and consulting roles. I also founded Mastermind.
From the journal
Ideas beyond the dashboard.
The latest published articles from the existing WordPress journal.
Frequently asked
A few useful answers before we talk.
How do you start a project?
We review your goals, audience, current channels and measurement. Then I propose priorities and a practical action plan.
When can we expect first insights?
The first review identifies quick opportunities. Campaign and SEO timelines depend on the starting point, scope and available data.
How is progress tracked?
We agree on useful indicators before launch, then review results and next actions regularly.
Can we work together remotely?
Yes. We can coordinate by video, shared documents and scheduled check-ins, wherever your team is based.
Start a conversation
Let’s give your next move a clear direction.
Tell me where you are now and what you want to improve. We can begin with a focused conversation.