{"id":1926,"date":"2020-09-03T18:46:33","date_gmt":"2020-09-03T18:46:33","guid":{"rendered":"https:\/\/www.sitrakaratsimba.com\/?p=1926"},"modified":"2023-09-13T09:24:42","modified_gmt":"2023-09-13T09:24:42","slug":"exactly-what-to-say","status":"publish","type":"post","link":"https:\/\/www.sitrakaratsimba.com\/fr\/exactly-what-to-say\/","title":{"rendered":"Exactly what to say"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1926\" class=\"elementor elementor-1926\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0babf2 e-flex e-con-boxed e-con e-parent\" data-id=\"c0babf2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da1d7ea elementor-widget elementor-widget-text-editor\" data-id=\"da1d7ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hurrytimer-cdt hurrytimer-cdt--3079 hurrytimer-campaign hurryt-loading hurrytimer-campaign-3079\" data-config=\"{&quot;id&quot;:3079,&quot;run_in_background&quot;:false,&quot;sticky&quot;:false,&quot;product_ids&quot;:[],&quot;actions&quot;:[{&quot;id&quot;:2,&quot;redirectUrl&quot;:&quot;&quot;,&quot;message&quot;:&quot;&quot;,&quot;coupon&quot;:&quot;&quot;,&quot;wcStockStatus&quot;:&quot;instock&quot;}],&quot;template&quot;:&quot;&lt;div class=\\&quot;hurrytimer-timer-block hurrytimer-cdt__dur\\&quot;&gt;&lt;div class=\\&quot;hurrytimer-timer-digit hurrytimer-cdt__time\\&quot;&gt;%D&lt;\\\/div&gt;&lt;div class=\\&quot;hurrytimer-timer-label hurrytimer-cdt__label\\&quot; 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Throughout the author\u2019s studies of people, human relationships and business interactions, he has been amazed by how some people achieve dramatically different results than others with what seem to be the exact same ingredients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful people know exactly what to say, how to say it and how to make it count.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Magic words are sets of words that talk straight to the subconscious brain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The magic words shared here are tried, tested and proven to deliver results when applied properly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this book summary, <a href=\"https:\/\/www.philmjones.com\/\"><strong>Phil M. Jones<\/strong><\/a> gives you powerful insight into what makes people tick and learn how simple changes you can apply instantly can make your life so much easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The advice is aimed at increasing your business success, but every principle discussed is easily transferable into any industry and every area of life, to help you become more persuasive and influential and have a bigger impact in all that you do.<\/span><\/p>\n<h2><b>Exactly what to say: I\u2019m Not Sure If It\u2019s for You, But\u2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To introduce something to just about anybody, at just about any point in time, that is completely rejection-free, use \u201cI\u2019m not sure if it\u2019s for you, but\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Opening a statement with the words, \u201cI\u2019m not sure if it\u2019s for you,\u201d causes the listener\u2019s subconscious brain to hear, \u201cThere\u2019s no pressure here.\u201d By suggesting that they may not be interested, you naturally increase their intrigue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The word \u201cbut\u201d negates everything that was said prior, so when you say to somebody, \u201cI\u2019m not sure if it\u2019s for you, but&#8230;,\u201d what the little voice inside your listener\u2019s head hears is, \u201cYou might want to look at this.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you say to somebody, \u201cI\u2019m not sure if it\u2019s for you, but.. .,\u201d the little voice inside your listener\u2019s head hears, \u201cYou might want to look at this.\u201d<\/span><\/p>\n<h3><b>EXAMPLES<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are a few examples to help you in your daily routine:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not sure if it\u2019s for you, but would you happen to know someone who is interested in (insert the results of your product or service)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not sure if it\u2019s for you, but we have plans on Saturday, and you\u2019re welcome to join us.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1927\" src=\"https:\/\/www.sitrakaratsimba.com\/wp-content\/uploads\/2020\/09\/71D4cYnrIVL.jpg\" alt=\"exactly what to say\" width=\"457\" height=\"640\" srcset=\"https:\/\/www.sitrakaratsimba.com\/wp-content\/uploads\/2020\/09\/71D4cYnrIVL.jpg 457w, https:\/\/www.sitrakaratsimba.com\/wp-content\/uploads\/2020\/09\/71D4cYnrIVL-214x300.jpg 214w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Exactly what to say: Open-Minded<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">People like to see themselves as open-minded. As you know this crucial fact, you can easily give yourself a fair advantage within your conversations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When introducing a brand-new idea to a stranger, friend, prospect or team member, using the words, \u201cHow open-minded are you?\u201d This will naturally attract people toward the very thing that you\u2019d like them to support. Everybody wants to be open-minded.<\/span><\/p>\n<h3><b>EXAMPLES<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are a few examples of the words in practice:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How open-minded would you be about trying this as an alternative?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you be open-minded about giving this a chance?<\/span><\/p>\n<h2><b>Exactly what to say: what do you know?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The best way to overcome the \u201cI know best\u201d mentality of many people is to question the knowledge on which the other person\u2019s opinion was founded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some people want to argue with you and the conversation quickly becomes a debate. To overcome this kind of conflict, don\u2019t aim at winning the argument. Instead, you must question the knowledge on which the other person\u2019s opinion was founded. It\u2019s exactly what to say.<\/span><\/p>\n<h3><b>EXAMPLES<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Examples you could use in the real world are&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you know about us, our business and the way we do things differently? What do you know about everything that has changed since (insert event)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you know about how things really work here?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>People also read:<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.sitrakaratsimba.com\/fr\/never-split-the-difference-summary\/\"><strong>Never split the difference summary<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.sitrakaratsimba.com\/fr\/building-a-storybrand\/\"><strong>Building a storybrand<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.sitrakaratsimba.com\/fr\/getting-to-yes-summary\/\"><strong>Getting to yes summary<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.sitrakaratsimba.com\/fr\/crucial-conversations-summary\/\"><strong>Crucial conversations summary<\/strong><\/a><\/p>\n<h2><b>How Would You Feel if?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The real world tells us that people will work far harder to avoid a potential loss than they will to achieve a potential gain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By introducing a future scenario with the words, \u201cHow would you feel if&#8230;?\u201d you allow the other person to time travel to that moment and imagine the emotions that would be triggered at that point.<\/span><\/p>\n<h3><strong>EXAMPLES<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Examples might be something like&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How would you feel if this decision led to your promotion?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; How would you feel if your competition passed you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How would you feel if you turned this around?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating these conditional future scenarios using the words, \u201cHow would you feel if&#8230;?\u201d gets people excited about their future and gives them a reason to move either toward the good news or away from the bad news. It\u2019s exactly what to say.<\/span><\/p>\n<h2><b>Just imagine<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For a decision to come true, you must have first at least imagined yourself doing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating pictures in the minds of others is done by telling stories. When you hear \u201cJust imagine,\u201d the brain pictures the very scenario you are creating.<\/span><\/p>\n<h3><b>EXAMPLES<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Just imagine how things will be in six months\u2019 time once you have implemented this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just imagine what your boss would say if you missed this opportunity.<\/span><\/p>\n<h2><b>When would be a Good Time?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The preface \u201cWhen would be a good time to&#8230;?\u201d prompts the other person to assume that there will be a good time and that no is not an option. It\u2019s exactly what to say.<\/span><\/p>\n<h3><b>EXAMPLES<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When would be a good time for you to take a proper look at this?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When would be a good time to get started?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When would be a good time to speak next?<\/span><\/p>\n<h2><b>Simple swaps<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The psychology behind this technique is that it involves turning an open question into a closed one, resulting in you receiving a guaranteed outcome or answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple change of wording puts you in control. Swap the phrase, \u201cDo you have any questions?\u201d with the improved, \u201cWhat questions do you have for me?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple change of wording moves this from out of your control to completely in your control. These sets of Magic Words demonstrate how changing a couple of words can make all the difference in the results you get from your conversations.<\/span><\/p>\n<p><b>Sitraka:<\/b><span style=\"font-weight: 400;\"> It also reminds me of an anecdote as I opened a bank account. The person responsible after doing all the paperwork asked me: \u201cHow much would you like to deposit?\u201d She didn\u2019t even ask whether I brought money or not but just immediately assumed I would deposit money. This is another example of simple swaps.<\/span><\/p>\n<h2><b>You have three options<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The words, \u201cAs I see it, you have three options,\u201d help the other person through the decision-making process and allow you to appear impartial in doing so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People hate to feel manipulated and nearly always want to feel like they made the final decision. When someone needs help deciding, using these words can help narrow their gaze, reduce their choices and make it easier for them to pick.<\/span><\/p>\n<h2><b>Two types of people<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Help people to choose by removing some of the choices and creating easy options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asking people to decide for themselves who they are with the Magic Words \u201ctwo types of people\u201d prompts a near-instant decision. The second someone hears, \u201cThere are two types of people in this world,\u201d the little voice in their head immediately wonders which one they are, and they wait with bated breath to hear the choices. It\u2019s exactly what to say.<\/span><\/p>\n<h3><b>Examples:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are two types of people in this world: those who hate themselves, and those who make a little step every day to accept who they are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two types of people in this world: those who resist change in favor of nostalgia and those who move with the times and create a better future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The options here are clearly stacked in favor of the decision you would like them to pick.<\/span><\/p>\n<h2><b>I bet you\u2019re a bit like me<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Magic Words \u201cI bet you\u2019re a bit like me\u201d often result in the other person comfortably agreeing with you. It can help just about anybody agree to just about anything, especially strangers. It\u2019s exactly what to say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I bet you\u2019re a bit like me: you enjoy working hard now, knowing that it will pay dividends in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I bet you\u2019re a bit like me: you hate watching trashy TV in the evening and would rather work on something beneficial.<\/span><\/p>\n<h2><b>If&#8230; Then<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By creating \u201cif&#8230; then\u201d sandwiches, you can position guaranteed outcomes that are very difficult not to believe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a scenario using the preface \u201cif\u201d and adding a second scenario with the preface \u201cthen\u201d means that people are highly likely to believe the outcome.<\/span><\/p>\n<h3><b>Examples<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you decide to give this a try, then I promise you won\u2019t be disappointed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you put this in your stores, then I am certain your customers will like it.<\/span><\/p>\n<h2><b>Don\u2019t Worry<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s particularly powerful with people who are nervous, apprehensive or show signs of concern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say the words, \u201cDon\u2019t worry,\u201d and the tension just pours out of them as they become more relaxed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDon\u2019t worry\u201d is particularly useful in high-stress scenarios, when confronted with someone who is panicked\u2014it puts people at ease. It\u2019s exactly what to say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples include&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry. You\u2019re bound to be nervous right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry. I felt just the way you feel right now before I started, and look at me now.<\/span><\/p>\n<h2><b>Most people<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When you tell people what most people would do, their brain says, \u201cI\u2019m most people, so perhaps that is what I should do too.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actually, indecision is the biggest thing that stands in the way of progress, and these words can help jump people out of procrastination in a flash.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most people put the words \u201cmost people\u201d into their daily conversations, and most of those people see an immediate positive effect. It\u2019s exactly what to say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: Most people in your circumstances would grab this opportunity with both hands, knowing that there is almost no risk.<\/span><\/p>\n<h2><b>The good news<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By prefacing things with, \u201cThe good news is&#8230;,\u201d you cause people to face forward with optimism and zap any negative energy out of the conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These words provide you with a tool to spin a negative into a positive using a technique called labeling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s exactly what to say. If somebody is questioning their ability to do something, then you can respond with, \u201cLook, the good news is that we have dozens of people who were in exactly the same situation when they first started, and they have gone on to be successful and are here to support you, too.\u201d<\/span><\/p>\n<h2><b>What makes you say that?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Success in negotiating is all about maintaining control in a conversation, and the person in control is always the person who is asking the questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When facing an objection, the worst thing you could do is to respond with a counterargument and make statements to disprove your counterpart\u2019s opinion. Instead, you can tackle each of these common objections effectively by being inquisitive about them and asking a question in the opposite direction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The customer says, \u201cI need to speak to somebody else before I make a decision about this.\u201d You say, \u201cWhat makes you say that?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The customer says, \u201cReally, I don\u2019t have all the money right now.\u201d You say, \u201cWhat makes you say that?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shift of control now leaves the other person obligated to give an answer and fill in the gaps in their previous statement. It\u2019s exactly what to say.<\/span><\/p>\n<h2><b>If I can\u2026 will you?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This particularly works when your counterpart pushes back with reasons as to why they cannot do the things you would like them to do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This same thing appears in our personal lives when people make excuses about why they cannot make it to events or celebrations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have the power in these situations to remove the barrier by responding with a powerful question that eliminates the other person\u2019s argument.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, \u201cIf I can pick you up and drop you off at home, then will you be able to be ready for seven pm? It\u2019s exactly what to say.<\/span><\/p>\n<h2><b>Enough<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In every set of circumstances in which you involve yourself in the decision-making process, you have the power to influence the actions of others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine that you\u2019re in the grocery store. You are deliberating between four and eight apples. If you were being served in that transaction and were asked the direct question, \u201cWould eight apples be enough for you?\u201d your instant response would be \u201cyes,\u201d and the decision would be made.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This use of words drives the recipient to answer the direct question, and \u201cyes\u201d becomes the path of least resistance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s all about making it a lot easier for the other person to reach a little higher than they may have done otherwise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrating this principle into all conversations involving your business can have a huge impact on your results. It\u2019s exactly what to say. Just imagine if every transaction contained one more unit.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>People also read:<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.sitrakaratsimba.com\/fr\/never-split-the-difference-summary\/\"><strong>Never split the difference summary<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.sitrakaratsimba.com\/fr\/building-a-storybrand\/\"><strong>Building a storybrand<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.sitrakaratsimba.com\/fr\/getting-to-yes-summary\/\"><strong>Getting to yes summary<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.sitrakaratsimba.com\/fr\/crucial-conversations-summary\/\"><strong>Crucial conversations summary<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-332925c e-flex e-con-boxed e-con e-parent\" data-id=\"332925c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2669701 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2669701\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.sitrakaratsimba.com\/fr\/best-books-of-2023\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SHOP NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Exactly what to say \u2013 The magic words for influence and impact \u201cExactly what to say\u201d is a book written by Phil M Jones. Throughout the author\u2019s studies of people, human relationships and business interactions, he has been amazed by how some people achieve dramatically different results than others with what seem to be the [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":{"0":"post-1926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-book","9":"post-with-thumbnail","10":"post-with-thumbnail-large"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exactly what to say - Full book summary - Sitraka Ratsimba<\/title>\n<meta name=\"description\" content=\"Exactly What to Say: The Magic Words for Influence and Impact is an amazing book on communication by Phil M. Jones. Here&#039;s the full summary\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sitrakaratsimba.com\/fr\/exactly-what-to-say\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exactly what to say - Full book summary - Sitraka Ratsimba\" \/>\n<meta property=\"og:description\" content=\"Exactly What to Say: The Magic Words for Influence and Impact is an amazing book on communication by Phil M. Jones. 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Throughout the author\u2019s studies of people, human relationships and business interactions, he has been amazed by how some people achieve dramatically different results than others with what seem to be the\u2026","_links":{"self":[{"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/posts\/1926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/comments?post=1926"}],"version-history":[{"count":11,"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/posts\/1926\/revisions"}],"predecessor-version":[{"id":3095,"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/posts\/1926\/revisions\/3095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/media\/1928"}],"wp:attachment":[{"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/media?parent=1926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/categories?post=1926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitrakaratsimba.com\/fr\/wp-json\/wp\/v2\/tags?post=1926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}